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Once it was decided that we were going to “vaccine our way out of this”, a consortium of named the Trusted News Initiative (TNI) was rolled out. The purpose of TNI was to harmonize the vaccine message from big pharma, big tech, main stream media, and the government.
“The Trusted News Initiative partners will continue to work together to ensure legitimate concerns concerns about future vaccinations are heard whilst harmful disinformation myths are stopped in their tracks”, Tim Davie, Director General.